L’actualité régionale, Marketing on the beach

Workshop : Marketing for startups (english)

That old story about better mouse traps is rubbish: these days if you don’t tell people about your new biz, no-one will find out about it.  And don’t forget – everyone else out there is also trying to get some attention for their businesses.

So how do you – a star-up with no cash – beat all the big boys at the communications game?  Find out what you need to do at our Marketing for Startups workshop with your peers and westartup Mentors.  After four hours of intense discussion you will walk out with a concrete list of practical, specific marketing things to do with (virtually) no money in order to get yourself heard – not with more theoretic blah-blah.

All westartup workshops are carried out by volunteer experts with hands-on experience in either entrepreneurship in general or in a specific field of business practice.

Topic: marketing for startups – best ways to reach your audience at practically no cost at all

Mentors:

David Hachez is back!  Expert in digital marketing and branding, he’s worked on the Agency side with the famous Duval Guillaume as Digital Strategist.  He’s also put in some time with the less known outfits such as Microsoft and Mediaedge.  These days he practices what he used to preach as co-founder of RazWar – and spectacularly well, too.

Leo Exter is a co-founder at westartup.  He’s built a European brand (Mio Technology) from scratch with a bit of creativity and a lot of elbow grease and has tried his hand at almost every kind of marketing activitiy known to mankind (so long as it was cheap and produced good results).

Joining for the first time is Michel Defloor. After starting his career as product manager in a software start-up, Michel moved into marketing.  He was a B2B marketing and strategy consultant for several years, and is now in charge of marketing for Alcatel-Lucent Benelux.  In addition to this hat, he carries around one more for innovation management (as member of the company’s innovation board, which a.o. coordinates investments into new internal or external ventures). If you’re thinking of (eventually) selling your startup to one of the big boys, he’s definitely the man to talk to!

Who should attend: entrepreneurs with existing early-stage businesses or persons/teams with clearly defined business ideas.

This workshop can welcome: up to 15 people

Fee: € 60 (including VAT) for westartup community members; € 90 (including VAT) for non-members

Not sure if you qualify for this workshop? Want to know more?

Email at leo.exter@westartup.eu or call +32 477 45 75 39.